Episode 014: The Seastar Big Sister of Cannabis & Emerald Media Maven; Christina de Giovanni
Cannabis Media & Magazine Owner
When Christina de Giovanni found herself in a jail cell with all her assets seized by a weird twist of events involving her boyfriend and a bunch of cannabis, she found the spark to her life's fire. She found that "thing" that would direct the success and impact path she would set out on. As she sat there, she realized that her experience to get to that point was fraught with civil injustice and that as a journalist major she should fight the sword with the pen. She decided to empower the cannabis industry and bring a better look to the media covering the industry. This set her in motion to create Emerald Media Group. Then as her mother was looking for a way to treat her cancer, Christina saw the potential for also adding senior citizens to her targeted demographics as well, as they too could benefit from her work to cover the industry with some class and style. After all, cannabis is important to understand, being that it is a natural remedy versus pharmaceuticals, and something tons of people use medicinally with a ridiculous amount of success.
Fast forward to today, and Christina is thriving in the cannabis industry from a media perspective. Christina owns and operates Emerald Media Group; a media company devoted to demystifying and exposing cannabis for the miracle worker that it is. Christina is the industry's voice for cannabis for modern women. She likes to call the publication "The Big Sister of Cannabis." It is designed to appeal to females and to senior citizens with undertones of education and empowerment, versus stoner culture, drug hoe/bong advertisement that plagues the cannabis industry still. The esthetic of the group has caught the attention of several larger media groups. Christina has no interest in selling her company...yet. But she is on a mission to create strong brand partnerships. Her priority of course is all about creating a publication that can allow readers to seek education that they need to make informed choices around cannabis and not bother your brain or eyeballs while doing so. Christina also now is a VP at 7thirty Capital helping to make cannabis related investments! Full circle and way to manifest!
Enjoy this episode where Mel & Christina dive into Emerald and Christina's journey and all the reasons this is right on the money moment! Christina also has her own podcast! Check it out here.
Christina made some great book suggestions! Try Overdrive to read for free. All you need is a library card! Write down and download all the book recommendations in this podcast for continued listening and exploration of this topic.
